Integer - DFW
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Employee Campaign
DFW was looking to get more employees at the shops in the airport after covid. To combat the shortage, we used actual employees for our campaign to tell their story of why the airport can be a great place to work. We went to multiple shops in airport to interview and talk with the employees. I helped them all take their selfies and video their interviews. The ads were placed in the dart trains and as digital ads on social platforms.
DFW Market - Food Campaign
DFW Airport has had a market service where they can bring your food to your gate. This came to be a couple years ago when they realized a lot of people get gate locked and don't want to go to other terminals out of fear of missing their flight. The larger issue with this service - nobody seemed to know about it. This campaign was to relaunch this service and place ads in the new half of the C terminal.
Campaign Before the Rebrand
DFW High C Gates
DFW Airport completely redid the higher gate numbers of the C terminal. They wanted to get more foot traffic into this part of the airport and let people know there are good restaurants and show people what the future could have for the airport as a whole considering the more modern and sleek look they gave for the refresh. These items did not end up going live.
