Integer - NTTA
I was hired on here as an art director with my main clients being NTTA and DFW Airport. In my first week, I jumped into planning, shooting and editing an internal video for the NTTA client. From here, I began doing photo and video for smaller projects for NTTA and strengthened my video and photo skills. I soon also touched on clients such as Frito Lay, AT&T, Exxon Mobile, FedEx and eventually - Cake Bread Wine, Loctite, and Pella Windows. This company has since merged with TPN.
for other work Integer client work, click here
2023 Commercial Spots - Addy Winning
Our client was wanting commercial spots which continued our puppet campaign while pointing out how the TollTag cuts your bills in half. The CTA remained get a TollTag, though, the messaging switch away from the previous simply trying to get people to hate NTTA just a little less
2021 Commercial Spots - Addy Winning
These are commercial spots were made right when I joined the team, I have included them here to show what I started with and created from.
Videos shot/edited by me
I created these videos from start to finish. The first video is a sizzle reel created from all content from the previous year. The second was created for NTTA wining the IBTTA award - Outside of the featured spots, I shot all the puppet and background video in this spot and edited the footage. The third video is a sizzle reel I created for the new spots. The last two videos are "behind the seams", these were for social media content to give the puppets more life.
Music/Radio
We created radio spots emulating current popular songs while making sure to include how you can enjoy your TollTag on the road. For each song was a matching album cover.
These are the radio spots from 2021. When editing together a sizzle reel, I created the no vocal track using the original recorded pieces.
Quiz Pop-up Ads
I created an interactive pop-up ad with a quiz. A large issue with NTTA is that they are not "loved" by the general population and a lot of the information out there is incorrect. These quizzes are a way to have an interactive ad while correcting some of the misinformation out there about the TollTag.
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