Integer - NTTA
I was hired on here as an art director with my main clients being NTTA and DFW Airport. In my first week, I jumped into planning, shooting and editing an internal video for the NTTA client. From here, I began doing photo and video for smaller projects for NTTA and strengthened my video and photo skills. I soon also touched on clients such as Frito Lay, AT&T, Exxon Mobile, FedEx and eventually - Cake Bread Wine, Loctite, and Pella Windows. This company has since merged with TPN.
for other work Integer client work, click here
2023 Commercial Spots - Addy Winning
I concepted and directed the first three of these ads with my copywriter partner. Our client was wanting commercial spots which continued our puppet campaign while pointing out how the TollTag cuts your bills in half. The CTA remained get a TollTag, though, the messaging switch away from the previous simply trying to get people to hate NTTA just a little less.
2021 Commercial Spots - Addy Winning
These are commercial spots were made right when I joined the team, I have included them here to show what I started with and created from.
Videos shot/edited by me
I created these videos from start to finish. The first video is a sizzle reel created from all content from the previous year. The second was created for NTTA wining the IBTTA award - Outside of the featured spots, I shot all the puppet and background video in this spot and edited the footage. The third video is a sizzle reel I created for the new spots. The last two videos are "behind the seams", these were for social media content to give the puppets more life.
Music/Radio
We created radio spots emulating current popular songs while making sure to include how you can enjoy your TollTag on the road. For each song was a matching album cover.
These are the radio spots from 2021. When editing together a sizzle reel, I created the no vocal track using the original recorded pieces.
Quiz Pop-up Ads
I created an interactive pop-up ad with a quiz. A large issue with NTTA is that they are not "loved" by the general population and a lot of the information out there is incorrect. These quizzes are a way to have an interactive ad while correcting some of the misinformation out there about the TollTag.
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