You may remember Victor from the original mouse traps with the red v logo printed on wood. Possibly with some cheese on it. However, a fair amount of people are unaware that Victor has upgraded it's products with time. Victor Pest Chaser is a silent way to eliminate pests. If you look at Amazon reviews you will see that this is very effective without killing or harming any animals. 

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My partner Madi and I wanted to play on the fact this is a non lethal way to get rid of pests while being silent. Something you do not have to think about once you place it in a room. 

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We have two separate executions for this campaign. Both show the sound waves creating a predator scaring off the rat. The first one pays homage to horror movie posters and the predator being created out of words. While the second emphasizes the predator being the sound.