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Bic lighters

by Abby Coon and Madison Castellano

This campaign was based on Bic's wide variety of lighter color choices. My partner Madi and I realized each person who owns a lighter is very aware of which one they chose and why. A stoner may pick a lighter with marjuana leaves on it, but they pick this because of what it says about who they are. The person who choses a blue patterned lighter might be someone who loves to ski and read. 

The content and drawing style represents an individual and their passions. This campaign would continue through telling stories through illustration of who the owner is.

As Seen In CMYK 2019

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