WWF
by Abby Coon and Kell Klopp
This campaign is about how many of our animals are going extinct, 99% of all species to have existed have already gone extinct. People always ask, why does this matter to me? These ads are meant to encourage people to realize the only place they will live is in your memory and on a screen if they all go extinct and you will be describing to future generations what it was like to see animals in real life.
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Extension
For this extension we would create as many skateboard decks are there are left of that animal in the world. Each board would be numbered similar to art works. Tiffany's created a line dedicated to the white Rhino, but as the collection sells, the species has already gone extinct. These decks would be recommended to be hung as an art work to try and help encourage people to donate until it's too late.
